In today’s competitive game development landscape, monetization is more challenging – and more critical – than ever. With rising user acquisition costs and increasing ad fatigue, many developers are finding it difficult to turn engagement into sustainable revenue. Traditional models like in-app purchases, subscriptions, and ads have their merits, but they also come with limitations: they often rely on a small subset of highly active or paying users, or risk disrupting the gameplay experience.
That’s where alternative monetization strategies come in. One emerging approach is peer-to-business (P2B) monetization – a model that allows developers to earn revenue based on user participation, without needing players to spend money or interact with ads. Let’s explore how integrating Infatica SDK can unlock a new revenue stream for your app – silently, ethically, and efficiently.
Common Game Monetization Models (and Their Limits)
Most game developers rely on a mix of familiar monetization strategies, each with its own strengths and trade-offs:
- In-App Purchases (IAP): Popular in free-to-play games, IAPs let users buy items, upgrades, or currency. However, the majority of players never spend, leaving revenue dependent on a small group of high-value users.
- Advertising: Formats like rewarded videos, interstitials, and banners generate revenue based on impressions or interactions. While effective at scale, excessive ads can frustrate users and lead to churn – especially in casual or hyper-casual games.
- Subscriptions: Offering access to premium features through recurring payments provides predictable revenue. Yet subscription fatigue is rising, and users are hesitant to commit unless the value is clear and ongoing.
- Premium Games (Pay-to-Play): Charging upfront can work for niche or high-quality titles, but it limits reach and user acquisition – particularly in mobile-first markets.
While these models are well-established, they all rely on user engagement in ways that can be limiting. Developers must balance user experience with monetization pressure, often making tough design compromises. More importantly, none of these models monetize 100% of the user base – leaving potential revenue untapped.
What Is Peer-to-Business Monetization?
Peer-to-business (P2B) monetization is an emerging model that allows app developers to generate revenue by contributing their users’ unused network resources–such as IP addresses–to a legitimate, enterprise-grade data access network.
With the Infatica SDK, developers integrate their apps into Infatica’s peer network. When users opt in, their devices become passive contributors to the network, securely sharing their IP addresses. These IPs are then made available to vetted businesses that require ethically sourced, real-user IPs for web intelligence tasks like price comparison, ad verification, and market research. Here’s how it works in practice:
- The developer integrates the lightweight Infatica SDK into their app.
- Users give informed consent to join the peer network.
- When the app is active, and the user is online, their IP address may be used by Infatica’s clients for brief, controlled sessions.
- The developer earns revenue based on the number of active, consenting users contributing to the network.
Unlike traditional monetization models, P2B doesn’t depend on in-game spending, ads, or premium content. Every consenting user becomes a source of income – making this model especially effective for apps with large, global audiences that aren’t easily monetized through conventional means.
Benefits of Infatica SDK for Game Developers
The Infatica SDK introduces a frictionless, privacy-conscious way to monetize your game – without compromising user experience. By joining Infatica’s peer-to-business network, developers unlock a number of key benefits:
Monetize 100% of Your User Base
Unlike traditional models that rely on spenders or ad engagement, Infatica allows you to earn from every consenting user. Even non-paying and ad-averse players become part of your revenue stream.
Zero Disruption to Gameplay
There are no ads to show, no paywalls to build around, and no gameplay loops to adjust. Monetization runs silently in the background – users don’t need to take any actions beyond consent.
Seamless Integration
Infatica SDK is lightweight and easy to implement across Android, iOS, and Unity projects. It’s designed for quick onboarding, with full developer support and technical documentation provided.
Scales with Active Users
Your earnings grow as your player base grows. The more daily active users your app has, the more you can earn – regardless of in-game behavior or region.
Privacy and Compliance Built In
Infatica’s SDK includes tools for clear user consent flows and is fully compliant with GDPR and other data privacy regulations. Developers can offer a transparent, opt-in experience to maintain user trust. For developers seeking a non-intrusive, scalable way to diversify their revenue streams, Infatica’s SDK offers a practical and innovative solution – especially when combined with more traditional monetization methods.
User Consent, Transparency, and Compliance
Monetizing user resources – especially something as sensitive as IP addresses – demands a strong commitment to privacy, transparency, and regulatory compliance. That’s why Infatica’s SDK is built around user trust and legal clarity from the ground up.
Informed Consent Is a Requirement
The Infatica SDK only activates its peer-to-business functionality once a user has explicitly agreed to participate. In the app’s EULA, developers can use clear language to explain:
- What the SDK does
- What data is used (e.g., IP address)
- How that data supports legitimate business use cases
- How participation benefits the app and the user
This ensures users understand what they’re opting into – a core requirement under global privacy laws.
Compliant by Design
Infatica adheres to data protection regulations such as:
- GDPR (Europe)
- CCPA (California)
- ISO/IEC 27001:2022 and other specific frameworks that govern user data and consent
No personal information, browsing history, or device-level identifiers are collected. Only the IP address is temporarily used for secure and time-limited proxy sessions.
Getting Started with Infatica SDK
Integrating the Infatica SDK into your game is a fast, developer-friendly process – designed to start generating revenue from your user base with minimal overhead.
1. Choose Your Platform
Infatica SDK is available for Android, iOS, Windows, and macOS.
2. Integrate the SDK
The integration process follows these simple steps:
- Add the SDK to your project
- Confirm that the SDK integration works and test the app
- Update the app’s EULA to inform users that they agree to be part of the Infatica P2B network
- Publish the app on the app store of your choice
3. Launch and Start Earning
Once the SDK is live and users begin opting in, you’ll start receiving revenue based on the number of active, consenting users.
4. Access Support and Resources
Need help? Infatica’s developer support team is available to assist with integration, optimization, and compliance.
Frequently Asked Questions
How does the Infatica SDK generate revenue for my app?
The SDK connects consenting users to Infatica’s peer-to-business proxy network. You earn revenue for each active user who participates, regardless of in-app purchases or ad engagement.
Is user privacy protected when using the SDK?
Yes. The SDK only uses the device’s IP address during secure sessions and collects no personal data. Users must provide explicit consent, and they can opt out at any time.
Will the SDK affect my app’s performance or battery life?
No. The SDK is lightweight and optimized to run in the background without impacting app performance, latency, or device power consumption.
Can I use the Infatica SDK alongside ads or in-app purchases?
Absolutely. The SDK complements traditional monetization methods, allowing you to generate additional passive income from all users, even those who don’t engage with ads or spend money.
How quickly can I integrate the SDK and start earning?
Most developers complete integration in under an hour. Once live, you’ll start earning as soon as users opt in and the app is actively used.
